“PETA 2 – FREE FOR ALL” Children’s Awareness Ad Campaign!

Peta Part 1 (Freedom) Concept and Photographed by Vikram Roy © Copyright 2012

Peta Part 2A (Wild) Concept and Photographed by Vikram Roy © Copyright 2012

Peta Part 2B (Wild) Concept and Photographed by Vikram Roy © Copyright 2012

Peta Part 3 (Smiley) Concept and Photographed by Vikram Roy © Copyright 2012

Peta Part 4 (Happiness) Concept and Photographed by Vikram Roy © Copyright 2012

It was one of my concept for Peta 2 for children awareness for being vegetarian. I am a vegetarian for 8 years now. The first Peta (People for the Ethical Treatment of Animals) campaign that I started in New Delhi in June 2011.

Part 1 (Freedom) : We keep animals in the zoo, locked in cages, fishes in aquarium, bird’s chained, for our self-entertainment. But only a prisoner knows what freedom means to him/her?

Part 2 (Wild) : Wild like the savage’s. Once people lived in Jungle they fought with the wild animals to survive. Now animals are fighting for the same. It’s time to protect wild animals that are disappearing from the animal kingdom. It’s our responsibility to create a balanced eco-system.

Part 3 (Smiley) : Being vegetarian means not only sacrificing the non-veg but a happy, healthy, peaceful smile back on your face.  :)

Part 4 (Happiness) : Harvesting is not destroying greenery. Harvesting means happiness!

With Love, Hugs & Kisses

Vikram